If you are new to this blog, I was thrilled to announce last year, that I became the Brand Ambassador for Our Generation Dolls.
When I heard about this line for girls, I knew I was the right person to represent this brand and showcase it to my large audience of women and moms who have daughters, nieces, granddaughters and great granddaughters of their own.
A spokesperson for collectible dolls, you might ask? Well, these weren’t just any dolls. They had a unique and inspirational message to share.
Instead of putting it into my own words, I thought the Our Generation Dolls (OG Dolls) story spoke best for itself.
“We are an extraordinary generation of girls. And have we got a story to tell.
Our Generation isn’t just about a doll or a book or even a fantastic miniature tea set. It’s about girls growing up together and creating the narrative of an extraordinary generation. And their parents who understand the pressures of being a girl more than any generation of parents before them.
Our Generation is about girls helping girls who are less fortunate because they want to and because they know they can. It’s about giving girls a voice to create and shape a community they love. About growing up with good self esteem and believing we can change the world.
We girls are a powerful force. We’re helping our families learn to recycle, holding bake sales to support charities, even holding penny drives to build homes for orphaned children in Haiti. We’re helping our little sisters learn to read and even making sure the new kid at school has a place to sit in the cafeteria. We’re writing books to help animal shelters, collecting dresses for girls who would have otherwise gone without and organizing golf tournaments to buy stuffed animals that make chemotherapy a little easier on the kids who have to go through it.
In between all that, we still find time to play hopscotch and hockey. To catch frogs, climb trees, do cartwheels all the way down the block and laugh with our friends until our juice comes out of our noses! You know, to be kids.
Yep. This is our time. This is our story.” – Our Generation
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Check out a few of Our Generation Dolls for your daughters, nieces, granddaughters.

Evelyn - We learn how to be "in the limelight" for school plays. Evelyn comes with a book that even includes "12 Tips for Auditioning for a Play"
And now I’m thrilled to announce that actress and activist Natalie Portman, is also involved on the charity and initiative side of OG Dolls!
For every Our Generation doll, outfit or accessory you buy, 10¢ goes to Free The Children’s Power of a Girl Initiative to help provide girls in developing countries an education––the most powerful tool in the world for escaping poverty.
Academy Award winning actress, Harvard graduate, new mother and now Free The Children Ambassador, Natalie Portman‘s talents are only overshadowed by her passion. Now she’s using both to help create permanent change by bringing education, the key to breaking the cycle of poverty, to girls in Kenya and beyond.
Read more about Natalie collaborating with Free The Children to create an all-girls’ secondary boarding school in Kenya and now, how her inspired lipstick shade is going to provide scholarships for girls to attend.

Every time I leave Our Generation headquarters, I am continuously blown away by the facilities and the team. These people love what they are doing and instead of just manufacturing dolls, they are really packaging dreams. I love that.
To purchase any Our Generation Dolls, clothing, accessories and more, it’s easy – simply head to a Target nearest you, or as I like to call it, Tar-Jee! You can also visit Target online.
Disclosure: I’m proud to be a paid OG Dolls Brand Ambassador.
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Tags: battat toys, battatco, Erica Diamond Spokesperson for OG Dolls, Erica Diamond Spokesperson for Self-Esteem Dolls: The Latest Initiative with Natalie Portman, Free The Children's Power of a Girl Initiative, natalie portman, nathalie portman brand ambassador for free the children, OG Dolls, OG Dolls Target, Our Generation Dolls, Self esteem dolls Erica Diamond, target














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[...] This collaboration comes as no surprise since Portman has recently been named ambassador to the charity and has already used her profile on a couple other product initiatives including Dior and Our Generation Dolls. [...]
Bravo!
Better than a lot of the garbage for girls out there. I like their message too.
Nice Erica! I like their message. I’ll have to check them out at TARJEE for my daughter Lily.
Congrats Erica this looks great!