With the whole Tiger Woods Saga. The rise of the chosen one, the fall of the chosen one, and now, the possible resurrection. And then, yesterday, the commercial. For those of you who haven’t yet seen Tiger Woods’ new Nike commercial, check it out here, so you can participate in the chat! As Tiger prepares for his return to professional golf this weekend at The Masters, one of his remaining sponsors, Nike, has created this new commercial using the voice of his late father, Earl Woods, giving him a kind of slap on his behind for his bad behavior.
Alright you’ve seen it. Powerful stuff, especially given the huge impact his dad had on his life and career. And by the way, this is not the first time Nike has created a goose-bump, bone chilling commercial for Tiger either. Check out these two ads they created for him years back. Unreal!
So, what do we make of this? Well firstly, I feel they have every right to do whatever they want with this guy. They are his title sponsor, they launch the “image” and clearly, it’s an image of REMORSE. I mean, look above at this face… is that the fist pumping, cocky, narcissistic Tiger Woods we’ve come to know and possibly love all the years? No! He’s eating a good dose of humble pie and down on his knees begging (hopefully not for more sex). And whether it was appropriate to exploit his dead father or not, is kinda irrelevant. I don’t think it’s appropriate, but Tiger obviously gave the green light, so who are we to judge? Yes, it’s all the things everyone is saying… creepy, offensive and exploitative.
But what interests me as a wife and businesswoman, is how private life collides with media life. This isn’t just business. It’s business and personal all intertwined. This guy didn’t screw up a business merger. He didn’t lose his shareholders’ money. He had his pee-pee in every Big-Boobed-Becky. But now, the media is in control of his private life and the whole concept of rebuilding his brand. His comeback in golf will be a smooth sail, no doubt. But his comeback in life and his marriage is a whole other thing. And we will forgive him over time, cuz we the public are always forgiving of these types of things. We hear “I sinned,” and over time, we forget. This is not a picture of Rihanna’s beaten face with Chris Brown forever as a monster in our eyes. This is a guy who couldn’t resist temptation, with a wandering eye, feeling he could play and get away without suffering any consequences.
So now, dropped by multi-million dollar sponsors like AT&T, Gatorade and Accenture, Nike will no doubt aid in his rebuild. And this isn’t their first time encountering controversy over one of their sponsored athletes either… remember Kobe Bryant and Michale Vick? But, Nike walked away from these two guys. Interesting.
So, will I tune in this weekend?? You bet! I love golf and all eyes will be on Tiger. The million dollar question remains, did he learn his lesson and will he keep his pecker in his pants? That remains to be seen.
What do you make of all of this ladies? Are you on the fence about the whole thing? We’d love to know!
PS – See you all this Sunday, April 11th, 3:30PM center stage, in Montreal at The National Women’s Show!